I suppose it comes down to knowing your market. When I started my business back in February 2006, I didn't know what I'd need for a website, so I built something that would suffice. The first version had a login system, so people could add comments and testimonials; track trouble tickets; use live chat and be able to book jobs into the calendar. I had created a website that did everything I thought my customers would need, which turned out to be over complicated. Over a number of rewrites it became what you would have seen last week. It also became a nightmare to organise, especially since I discovered Smarty, which is what this blog uses to do templates. The current pages are developed in PHP using Smarty templates. It means all the code that makes the pages work is kept separate from the look of the pages. Templates are basically HTML pages with extra Smarty tags, so you don't need to duplicate your HTML repeatedly.